Social Media: Instant and Forever

Program Description

This live and interactive educational program will assist the physicians/providers and staff in understanding social media, the benefits and risks associated with social media in the medical practice, and the importance of knowing how to deal with social media in one’s care and treatment of social media-savvy patients. Growing concerns about negative ratings, patient privacy issues, and online reputations may leave the physicians/providers feeling overwhelmed and discouraged. With over 75% of adults active on social websites, this presentation is developed to assist the physicians/providers and staff in understanding the benefits and risks of social media, as well as what is appropriate for posting; and providing tools to mitigate a negative rating; while protecting both the physicians’/providers’ reputation(s) and the privacy of their patients. Case studies will provide the learners with real life scenarios which demonstrate the practical application of social media interactions in the healthcare setting.

Objectives

After completing this activity, learners will be able to:

• Discuss three benefits associated with using social media.
• Define the importance of having a social media policy within the medical office setting.
• Apply risk management strategies for reducing liability associated with social media.
• Identify one way to respond to an online negative posting about a medical office/physician.

Disclosure

No individual in a position to control or influence the content of this activity has reported relevant financial relationships with commercial interests.

Faculty

Mariel Kagan, RN, MSN, JD, CHC, CHPC, CCEP, Patient Safety Risk Manager, Department of Patient Safety and Risk Management, The Doctors Company

Continuing Education Credit

The Doctors Company is accredited by the Accreditation Council for Continuing Medical Education (ACCME) to provide continuing medical educational activities for physicians.

The Doctors Company designates this activity for a maximum of one (1) AMA PRA Category 1 Credit™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

Disclaimer

The information and guidelines contained in this activity are generalized and may not apply to all practice situations. The faculty recommends that legal advice be obtained from a qualified attorney for specific application to your practice. The information is intended for educational purposes and should be used as a reference guide only.

Complies with State Requirements

RCW 48.22.080 Health care liability risk management training program. Effective July 1, 1994, a casualty insurer’s issuance of a new medical malpractice policy or renewal of an existing medical malpractice policy to a physician or other independent health care practitioner shall be conditioned upon that practitioner’s participation in, and completion of, an insurer-designed health care liability risk management training program once every three years.

Contact Us

If you have questions, contact educationsupport@thedoctors.com or call (800) 421-2368, extension 1243.